In the fashion world, dressing for the job is half of it. Even if you have an amazing product to promote, if you are always dressed in a t-shirt and jeans, you will never make it in the fashion world. It doesn’t mean you have to wear Chanel, wear heels everywhere you go, or wear ALL the latest trends, but you have to keep your wardrobe up-to-date and look like you have your own style. If you do not have your own, how are you supposed to sell another’s? Here are some tips on how to style yourself for every occasion if you specialize in fashion in the world of public relations.


You don’t want to wear anything too distracting, but you still need to make a statement. The key to that is to wear a striking color or subtle pattern. Add a few accessories to kick it up a notch.



Amelia Silk Combo Flared Wrap Dress (in Jungle Diamond Black/Black)

by Diane Von Furstenberg ($485) (on the top left)

Short Sleeve Solid Jersey Faux Wrap Dress

by NY Collection ($48) (on the top right)

Silver-Tone Geometric Link Frontal Necklace

by Steve Madden ($28) (on the bottom left)

Zaphire Ankle Strap Pumps

by INC (on the bottom right)



You can have a little more fun with a lunch meeting, especially if you are going to a cafe instead of a fancy restaurant. And if you need to dress it up a bit, wear a cream-colored blazer over them. 



Kandence Belted Dress

by Lauren Ralph Lauren ($159) (on the top left)

Sleeveless Striped Belted Dress

by Evan Picone ($79) (on the top right)

Two-Tone Floral Collar Necklace

by Lucky Brand ($39) (on the bottom left)

Raquelle Pumps

by STEVEN by Steve Madden ($99) (on the bottom right)



This is when you can dress up and have a little more fun. And with these dresses, you don’t really need accessories because they are already embellished. Sure you can throw in a ring or long earrings, but the dress and shoes do most of the work for you already.



Ombre Sequin Tank Dress

by David Meister ($240) (on the left)

Sleeveless Metallic-Lace Cutout Dress

by Xscape ($150) (on the right)

Lace Pump

by Nicholas Kirkwood ($675) (center)



Respect for their environment, upbringing, and their mentors shine through in the designers’ collections.

Vancouver Fashion Week came to a close with four very different designers from around the globe: one from Canada whose menswear line was inspired by the topography of her country, one from Korea whose line showcased her love of glam rock and nordic fashion, and two designers from Peru whose lines embodied their love of Paris and the female form.

To start was the show for The Unified Theory, a menswear line designed by Canadian Sara Bailey. She was raised in the Rocky and Appalachian mountains so she infused her love of her surroundings as well as nomadic hunter-gatherer instincts into her line. The collection consisted of natural and eco-fabrics such as raw silk, bamboo, and tencel with pieces such as long hooded jackets in reptilian prints (pictured below).

A photo of the runway for The Unified Theory

Originally from South Korea, designer Soojin Lee showcased a day-to-play line with a glam rock twist. She layered textures of silk, sheer, and fur inevitably inspired by Nordic design. In the past, she has been trained by Alexander McQueen and Hussein Chalayan, which can be seen in her current style and technique.

Finally, two Peruvian designers brought Vancouver Fashion Week to a close with two collections made to honor the female form and female fashion throughout history. Noe Bernacelli took upon his training in nude art to create embellished shimmering gowns that hugged the models at every curve. Some dresses had sheer backs, some were mini, and some even had simple lace embellishments layered over a romantic color palette. Evolèt, by Jercy Gutierrez, presented dresses with gorgeous drapery with a defined waist, victorian-style blouses and haram pants, as well as knit sweaters and leggings. All in all, his collection embodied the idea that women should be adorned in fabric but also tailored in the right spots so her figure is never enveloped by the clothes.

“It’s been a vibrant and inspiring week, which ended on an appropriately high note. We saw a relax menswear collection from an up-and-coming Canadian label, trendsetting cool from a Korean in London, and then ended the day with two Peruvian designers who each expressed their own aesthetic and love for the female form.”

-The Province



  • Canadian Designer: The Unified Theory

  • Korean/UK Designer: Soojin Lee

  • Peruvian Designers: Evolèt and Noe Bernacelli


About Vancouver Fashion Week

Vancouver Fashion Week is a bi-annual event that will take place at the Chinese Cultural Center at 50 East Pender in Vancouver. With 80 international designers and more than 20,000 attendees, VFW brings designers, buyers, and media together to celebrate creativity and new trends in fashion.

VFW’s media partners include: BC Living, NICHE Magazine, and L’Officiel Ukraine. VFW’s exclusive Ukrainian partner, L’Offciel will provide live coverage from the runway. As a part of the L’Officiel family, L’Officiel Ukraine features opulent topics such as personalities, fashion, art, and lifestyle while elevating the image of Ukraine on the international stage.

Other sponsors include Hasselblad, Fashion Seoul, Shopstyle Canada, and many more. For more information, please visit Like us on and join the conversation on