How to Write a Facebook Post that Your Audience Won’t “Hide”

In the world of public relations, I’m sure we’ve all gone through our Facebook News Feed more times than we’d like to admit, for both professional and personal purposes. Unlike traditional news websites, Facebook always has the most random of news feeds providing you everything from updates on major business deals to completely useless updates on the status of your friend’s morning line at Starbucks. Some people “like” statuses more than others, but rarely do we comment on anything unless they are posting about a topic close to our hearts like the controversy over the How I Met Your Mother finale.  So if we’re more likely to ignore or “hide” a status that doesn’t interest us, what topics should we stay away from so no one ever wants to “hide” our clients posts? There are actually more topics or factors to it than you may realize.

newsfeedphoto

TRY TO AVOID BEING TOO EMOTIONAL

Of course, you can be excited about your new launch or post a few quirky, funny photos to attract new followers, but in the world of fashion public relations, try to stay away from sadness, anger, or guilt. You do not need to post about illness or post any modern version of a chain letter. We all hate them and want to immediately “hide” the post. Also, stay away from random angry rants, especially with no context. Nothing’s more annoying than a random post saying, “I hate life!” It just begs for attention because you have no idea what is going on and it’s completely inappropriate.

DON’T SHARE DISTURBING IMAGES OR DISCUSS RELIGION

Even if the new clothing line you are promoting is awesome because it’s vegan, it doesn’t mean you have to post photos of how the animals are killed for other clothing lines. Posting pictures of your client’s products and sharing the statistics of how many animals the client has saved by going vegan is a much better approach! The same approach applies to religion and urban myths.  Not all of us share the same beliefs so it’s best to keep the posts as neutral as possible.

DON’T REVEAL TOO MUCH ABOUT THE COMPANY OR ITS EMPLOYEES

Unless there is news that is necessary to address because it has made national headlines, always try to keep your personal and professional life separate. You may be having a bad day because your grandmother passed the night before, but don’t post about it on your brand’s page. Feel free to post on your own page, but don’t share your sadness with your business’s audience. Fashion is about making life more fun through expressing yourself so keep the topics as light as possible.

Screen Shot 2014-05-05 at 12.19.24 PM

When it comes to social media, it’s about keeping it classy and keeping the quality high. I’m sure you all have unfollowed friends because they only complain about their days, but you still follow friends who actually use the platform to keep in touch with you. That’s how you should view your business page. Keep it simple and engage with your audience. As long as you know what your audience loves to talk about, posting on Facebook can be really fun and you can learn a lot about what they want to buy. The best way to find out what they want is to ask them directly.  Just ask nicely.

HOW TO DRESS FOR THE JOB IN FASHION PR

In the fashion world, dressing for the job is half of it. Even if you have an amazing product to promote, if you are always dressed in a t-shirt and jeans, you will never make it in the fashion world. It doesn’t mean you have to wear Chanel, wear heels everywhere you go, or wear ALL the latest trends, but you have to keep your wardrobe up-to-date and look like you have your own style. If you do not have your own, how are you supposed to sell another’s? Here are some tips on how to style yourself for every occasion if you specialize in fashion in the world of public relations.

MORNING MEETING/PROFESSIONAL OUTFIT

You don’t want to wear anything too distracting, but you still need to make a statement. The key to that is to wear a striking color or subtle pattern. Add a few accessories to kick it up a notch.

Image

Image

Amelia Silk Combo Flared Wrap Dress (in Jungle Diamond Black/Black)

by Diane Von Furstenberg ($485) (on the top left)

Short Sleeve Solid Jersey Faux Wrap Dress

by NY Collection ($48) (on the top right)

Silver-Tone Geometric Link Frontal Necklace

by Steve Madden ($28) (on the bottom left)

Zaphire Ankle Strap Pumps

by INC (on the bottom right)

 

AFTERNOON PRIVATE LUNCH WITH AN EDITOR OR BLOGGER

You can have a little more fun with a lunch meeting, especially if you are going to a cafe instead of a fancy restaurant. And if you need to dress it up a bit, wear a cream-colored blazer over them. 

Image

Image

Kandence Belted Dress

by Lauren Ralph Lauren ($159) (on the top left)

Sleeveless Striped Belted Dress

by Evan Picone ($79) (on the top right)

Two-Tone Floral Collar Necklace

by Lucky Brand ($39) (on the bottom left)

Raquelle Pumps

by STEVEN by Steve Madden ($99) (on the bottom right)

 

EVENING EVENT

This is when you can dress up and have a little more fun. And with these dresses, you don’t really need accessories because they are already embellished. Sure you can throw in a ring or long earrings, but the dress and shoes do most of the work for you already.

Image

Image

Ombre Sequin Tank Dress

by David Meister ($240) (on the left)

Sleeveless Metallic-Lace Cutout Dress

by Xscape ($150) (on the right)

Lace Pump

by Nicholas Kirkwood ($675) (center)